CHINA INSIGHTS
The Hot Pot team share key consumer, branding and eCommerce updates from the world’s most dynamic economy.
Key Resources
We regularly publish in-depth whitepapers and insight papers covering different perspectives of the Chinese consumer. Our latest thought leadership releases can be downloaded below.
5 Beauty Brands That Could Improve In China
In this article, Hot Pot take a look at 5 beauty brands that are not yet fulfilling their potential in China.
Understanding China’s Bike Boom
Pippa Ebel looks into China’s evolving bike boom, including conversion to online sales, indoor cycling and fitness trends more widely.
Interview: China’s Changing Fashion Landscape
What does the rise of local Chinese designers mean for Western brands? We hear from fashion specialist Xinde Ding to find out more.
China Market Entry: Behind the Headline Numbers
Adam Sandzer drills down on the numbers behind the world’s biggest commercial festival, Singles’ Day and what it means for global brands.
“China Ecommerce: Now & Next” Key Takeaways
Hot Pot’s first in-person event of the year. Take a look at our takeaways from an evening discussing the future of ecommerce in China.
Mastering ecommerce partner (TP) Selection & Setup in China
Following on from “The Ultimate Guide to Selecting a Tmall Partner”, Adam Sandzer shares his experiences and insights across a diverse mix of sectors and clients.
QiXi 2021: Valentine’s Campaigns sparking passion
The Hot Pot China team share their highlights from Qixi Marketing campaigns in 2021.
China's Olympics: Signs of An Era of Inclusivity
This year’s Olympic Games is considered the most diverse to date. This article deep dives into discussions around diversity in China and how perceptions of athletes have been shaped by this years’ cohort.
The Ox Brings Opportunity In China
As we enter the Lunar New Year period, I wanted to share reflections on the last 12 months for Hot Pot China, as well as a short look ahead to the Year of the Ox.
How to Screw Up Singles’ Day
Looking beyond the huge GMV numbers delivered on Alibaba’s Singles’ Day on November 11, Hot Pot China explores how to see the forest through the trees and build a successful campaigns.
The biggest mistake global brands make when building campaigns for China
There are two classic approaches that fail to hit the mark. This is Hot Pot's approach on how to 'localise' for China.
2020 predictions: Brands must try harder to win over Chinese consumers
Hot Pot China's strategy team lay out the need-to-know trends for China success in 2020 and beyond.
Reflections on 2019 from Hot Pot CEO Jonathan Smith
Hot Pot China’s CEO Jonathan Smith reflects on the last 12 months of building value with China.
11.11 Singles Day predictions from hot Pot China
Hot Pot China's set of predictions for the world's biggest single shopping day.
NARS orgasm collection: Shanghai O2O case study
An on-the-ground examination of cosmetic brand Nars' recent product launch in Shanghai. What global brands can learn about O2O initiatives.
What’s next for Little Red Book?
Has Little Red Book lost its way? What next for the highly influential platform?
Navigating the Lunar New Year Marketing minefield
A no-holds-barred look at what global brands are still getting wrong when it comes China campaign planning.
Why Burberry’s Chinese New year campaign doesn’t hit the spot
Nearly.. but not quite. An in-depth look at why Burberry has turned off Chinese consumers with its latest brand campaign.
Alibaba & Double 11 in 2018: Beyond the numbers
The Hot Pot strategy team breaks down the key trends stemming from Alibaba's Double 11 festival 2018.