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28 March 2025
Understanding your target audience is the foundation of any successful brand strategy—but in China, it’s a whole different game. The country’s consumer landscape is fast-moving, highly digital and incredibly diverse,...
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22 April 2025
The global fitness and athleisure market is dynamic, but one region stands out as a beacon of...
14 April 2025
For global brands entering the Chinese market, working with a trade partner (TP) is often a...
28 March 2025
Understanding your target audience is the foundation of any successful brand strategy—but in...
14 March 2025
Athleisure continues to thrive in China, blending fashion, function and everyday comfort. In...
28 February 2025
Successfully localising your visuals is essential when establishing your brand in...
18 February 2025
In 2024, net sales of athleisure wear across China’s three major ecommerce platforms—Tmall,...
24 January 2025
Coupons? Pay Later? Chinese ecommerce platforms have been encouraging customers to make...
10 January 2025
According to Hot Pot China’s Ecommerce Data Tracker, sweatpants (25%) represented the largest...
20 December 2024
Douyin, China’s version of TikTok, has become an unignorable force in ecommerce, challenging...