Hot Pot Blog — Hot Pot China

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Lu Zhao 28 March 2025

Know Your Chinese Audience: How To Develop Target Consumer Profiles

Understanding your target audience is the foundation of any successful brand strategy—but in China, it’s a whole different game. The country’s consumer landscape is fast-moving, highly digital and incredibly diverse,...

Strategy Sports & Outdoor Social Media Athleisure View post - Know Your Chinese Audience: How To Develop Target Consumer Profiles

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Lu Zhao 28 March 2025

Know Your Chinese Audience: How To Develop Target Consumer Profiles

Understanding your target audience is the foundation of any successful brand strategy—but in...

Strategy Sports & Outdoor Social Media Athleisure View post - Know Your Chinese Audience: How To Develop Target Consumer Profiles

Adam Sandzer 14 March 2025

What’s Next for Athleisure? Key Trends to Watch in 2025

Athleisure continues to thrive in China, blending fashion, function and everyday comfort. In...

Fitness & Wellbeing Fashion Sports & Outdoor Athleisure View post - What’s Next for Athleisure? Key Trends to Watch in 2025

Lu Zhao 28 February 2025

Understanding the Critical Task of Localising Visuals for China

Successfully localising your visuals is essential when establishing your brand in...

Strategy View post - Understanding the Critical Task of Localising Visuals for China

Lu Zhao 18 February 2025

3 Key Takeaways of the Athleisure Boom in China in 2024

In 2024, net sales of athleisure wear across China’s three major ecommerce platforms—Tmall,...

Fitness & Wellbeing Fashion Sports & Outdoor Athleisure View post - 3 Key Takeaways of the Athleisure Boom in China in 2024

Adam Sandzer 24 January 2025

The Hidden Costs of China's Ecommerce Boom: Cancellations and Returns

Coupons? Pay Later? Chinese ecommerce platforms have been encouraging customers to make...

Insights Ecommerce View post - The Hidden Costs of China's Ecommerce Boom: Cancellations and Returns

Lu Zhao 10 January 2025

From Comfort to Style: How Sweatpants Dominate China’s Athleisure Trends

According to Hot Pot China’s Ecommerce Data Tracker, sweatpants (25%) represented the largest...

Fitness & Wellbeing Fashion Athleisure View post - From Comfort to Style: How Sweatpants Dominate China’s Athleisure Trends

Lu Zhao 20 December 2024

How Douyin Is Reshaping China's Ecommerce Scene and Premium Marketing

Douyin, China’s version of TikTok, has become an unignorable force in ecommerce, challenging...

Social Media Ecommerce View post - How Douyin Is Reshaping China's Ecommerce Scene and Premium Marketing

Lu Zhao 5 December 2024

Top Performing Athleisure Brands on China’s Ecommerce Platforms

In the first half of 2024, China’s athleisure market continued its upward trajectory across...

Fitness & Wellbeing Fashion Athleisure View post - Top Performing Athleisure Brands on China’s Ecommerce Platforms

Lu Zhao 26 November 2024

Is China Ready for the No-Bra Movement?

Recently, Chinese social media platforms like Weibo have seen a surge in discussions around...

Fashion View post - Is China Ready for the No-Bra Movement?

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