CHINA INSIGHTS
The Hot Pot team share key consumer, branding and eCommerce updates from the world’s most dynamic economy.
Key Resources
We regularly publish in-depth whitepapers and insight papers covering different perspectives of the Chinese consumer. Our latest thought leadership releases can be downloaded below.
The Real Story of this Years’ 618 Festival
Hot Pot look beyond headline reports of this years’ 618 to take a closer look at results and what they tell us about China’s current consumer landscape.
China Case Study: Liberty of London
Find out more about Liberty of London’s unique journey into the China market and the key considerations the brand made.
Interview: China’s Changing Fashion Landscape
What does the rise of local Chinese designers mean for Western brands? We hear from fashion specialist Xinde Ding to find out more.
Singles’ Day 2021: expert opinions
The Hot Pot Team share their opinions on this year’s Singles' day, or "Double 11”. What are the key trends seen this year and what does this mean for brands’ China strategies?
Mastering ecommerce partner (TP) Selection & Setup in China
Following on from “The Ultimate Guide to Selecting a Tmall Partner”, Adam Sandzer shares his experiences and insights across a diverse mix of sectors and clients.
QiXi 2021: Valentine’s Campaigns sparking passion
The Hot Pot China team share their highlights from Qixi Marketing campaigns in 2021.
Lucky in Love? 2020 Qixi Brand Campaign Review
This Qixi saw more international brands than ever before participate in the local festival. Hot Pot explores a selection of campaigns’ strengths and weaknesses this year.
The Ultimate Guide to Selecting a Tmall Partner
Advice from Hot Pot China’s experts on whether Tmall might be right for your brand and how to select the right partner.
Hot Pot’s Guide to ShiHuo 识货 - China’s app for sport enthusiasts
China’s health & fitness industry has boomed in the last decade, growing at an average rate of 8.6% YoY since 2014. Popular sport-product app Shihuo caters to this trend, providing a content sharing platform for a community of sport-obsessed and athleisure-wearing consumers.
4 Trends Shaping China’s Luxury Market Amid Covid-19
Hot Pot China have observed an acceleration of existing trends that have gained momentum due to the Covid-19 impact.
Here are 4 key trends that global brands must watch going forward.
The role of offline in China’s digital-first market
Brand leaders must think differently about offline in China, in terms of cost, execution, and integration with their digital strategy.
11.11 Singles Day predictions from hot Pot China
Hot Pot China's set of predictions for the world's biggest single shopping day.
NARS orgasm collection: Shanghai O2O case study
An on-the-ground examination of cosmetic brand Nars' recent product launch in Shanghai. What global brands can learn about O2O initiatives.
What’s next for Little Red Book?
Has Little Red Book lost its way? What next for the highly influential platform?
Navigating the Lunar New Year Marketing minefield
A no-holds-barred look at what global brands are still getting wrong when it comes China campaign planning.
Why Burberry’s Chinese New year campaign doesn’t hit the spot
Nearly.. but not quite. An in-depth look at why Burberry has turned off Chinese consumers with its latest brand campaign.
Alibaba & Double 11 in 2018: Beyond the numbers
The Hot Pot strategy team breaks down the key trends stemming from Alibaba's Double 11 festival 2018.