CHINA INSIGHTS
The Hot Pot team share key consumer, branding and eCommerce updates from the world’s most dynamic economy.
Key Resources
We regularly publish in-depth whitepapers and insight papers covering different perspectives of the Chinese consumer. Our latest thought leadership releases can be downloaded below.
China Case Study: Liberty of London
Find out more about Liberty of London’s unique journey into the China market and the key considerations the brand made.
Hot Pot’s 2022 Predictions for China
The Hot Pot China Team look ahead at what might be waiting in store for this year, covering live-streaming, social channels and market entry strategies.
When to reset your China Trading Partner (TP) Relationship
What are the common reasons for struggling China ecommerce TP (Trading Partner) relationships and when should brands consider a reset?
Understanding China’s Bike Boom
Pippa Ebel looks into China’s evolving bike boom, including conversion to online sales, indoor cycling and fitness trends more widely.
Interview: China’s Changing Fashion Landscape
What does the rise of local Chinese designers mean for Western brands? We hear from fashion specialist Xinde Ding to find out more.
China Market Entry: Behind the Headline Numbers
Adam Sandzer drills down on the numbers behind the world’s biggest commercial festival, Singles’ Day and what it means for global brands.
Singles’ Day 2021: expert opinions
The Hot Pot Team share their opinions on this year’s Singles' day, or "Double 11”. What are the key trends seen this year and what does this mean for brands’ China strategies?
“China Ecommerce: Now & Next” Key Takeaways
Hot Pot’s first in-person event of the year. Take a look at our takeaways from an evening discussing the future of ecommerce in China.
“Va-caution”: Chinese Travellers take on this year’s Golden Week
Examining the choices Chinese holiday-makers made in Golden Week 2021 in light of the pandemic and new, appealing destinations
How VR Marketing Is Changing Competition in China
Is VR heralding a new age of marketing? Head of Brand Strategy, Paul Hickey asks whether China’s future brand landscape is virtual.
Mastering ecommerce partner (TP) Selection & Setup in China
Following on from “The Ultimate Guide to Selecting a Tmall Partner”, Adam Sandzer shares his experiences and insights across a diverse mix of sectors and clients.
Team Green? China’s sustainability conscious consumers
Interview: Hot Pot Strategist Pippa Ebel learns more about China's journey towards sustainability from experts on the ground.
QiXi 2021: Valentine’s Campaigns sparking passion
The Hot Pot China team share their highlights from Qixi Marketing campaigns in 2021.
China's Olympics: Signs of An Era of Inclusivity
This year’s Olympic Games is considered the most diverse to date. This article deep dives into discussions around diversity in China and how perceptions of athletes have been shaped by this years’ cohort.
Has China’s Cancel Culture arrived?
Hot Pot Strategist Pippa Ebel explores recent dramatic events during the Zhengzhou floods and how celebrity donations (or lack thereof) have drawn the ire of netizens across China.
China Beauty: Timeline of Animal Testing Regulations
Up until recently with a few exceptions China required animal testing on all imported cosmetics on arrival in country. Hot Pot details how regulations have evolved over time
The Ox Brings Opportunity In China
As we enter the Lunar New Year period, I wanted to share reflections on the last 12 months for Hot Pot China, as well as a short look ahead to the Year of the Ox.
How to Screw Up Singles’ Day
Looking beyond the huge GMV numbers delivered on Alibaba’s Singles’ Day on November 11, Hot Pot China explores how to see the forest through the trees and build a successful campaigns.
Lucky in Love? 2020 Qixi Brand Campaign Review
This Qixi saw more international brands than ever before participate in the local festival. Hot Pot explores a selection of campaigns’ strengths and weaknesses this year.
The Ultimate Guide to Selecting a Tmall Partner
Advice from Hot Pot China’s experts on whether Tmall might be right for your brand and how to select the right partner.