CHINA INSIGHTS
The Hot Pot team share key consumer, branding and eCommerce updates from the world’s most dynamic economy.
Key Resources
We regularly publish in-depth whitepapers and insight papers covering different perspectives of the Chinese consumer. Our latest thought leadership releases can be downloaded below.
Top 5 Search Trends First Half of 2024 on Chinese Social Media
Hot Pot China unpacks five top search trends on the Chinese social media platform Little Red Book (Xiaohongshu 小红书) and explores how brands and executives can leverage them.
The Single BIGGEST Mistake Brands Make on Chinese Social Media Platform Little Red Book (Xiaohongshu小红书)
On entering and growing in China, many brands approach launching Little Red Book as they would any other social platform, which often yield slow growth and minimal impact. Why is this?