CHINA INSIGHTS
The Hot Pot team share key consumer, branding and eCommerce updates from the world’s most dynamic economy.
Key Resources
We regularly publish in-depth whitepapers and insight papers covering different perspectives of the Chinese consumer. Our latest thought leadership releases can be downloaded below.
Understanding the Critical Task of Localising Visuals for China
Getting visual localisation right requires the right advice combined with expert local execution. Have you considered the themes that your brand may be unconsciously signalling to your Chinese target audience through your selection of colour?
The Single BIGGEST Mistake Brands Make on Chinese Social Media Platform Little Red Book (Xiaohongshu小红书)
On entering and growing in China, many brands approach launching Little Red Book as they would any other social platform, which often yield slow growth and minimal impact. Why is this?
Feast for the Senses: Leveraging Marketing in China With Immersive Experiences
Chinese consumers value offline experiences, especially for luxury goods. While not every brand has the budget for large-scale experiential activations, we strongly encourage all brands to incorporate eye-catching offline touchpoints when entering or growing in China.