CHINA INSIGHTS
The Hot Pot team share key consumer, branding and eCommerce updates from the world’s most dynamic economy.
Key Resources
We regularly publish in-depth whitepapers and insight papers covering different perspectives of the Chinese consumer. Our latest thought leadership releases can be downloaded below.
Stress Relief Meets Hair Care: Why Head Spas Are the Latest Obsession in China
One of the latest relaxation trends in China is the head spa, or touliao 头疗 in Mandarin. Hot Pot China suggests that hair care brands integrate similar immersive, wellness-focused experiences in their salons. This not only enhances customer satisfaction but also creates a holistic brand touchpoint, appealing to today’s stress-aware consumers.