Take a trip inside the mind of a modern Chinese beauty customer

This report highlights how Chinese consumers really feel about beauty products, debunking 10 common myths in the Chinese beauty market, broken down into three parts:

• Attitudes
• Motivations
• Marketing

Serving as a guide for decision-makers in the skincare, cosmetics and beauty industry, this report, written in collaboration with The Future Laboratory, helps to provide new levels of insight into the Chinese beauty market.