What Next for Little Red Book?

A no-holds-barred look at what global brands are still getting wrong when it comes China campaign planning.

Alibaba Commits to O2O with “Tmall Ideal Life Club” Experience Centre in Shanghai

A no-holds-barred look at what global brands are still getting wrong when it comes China campaign planning.

Navigating the Lunar New Year Marketing Minefield

A no-holds-barred look at what global brands are still getting wrong when it comes China campaign planning.

Are UK Retailers Doing Enough to attract Chinese customers this New Year?

The Lunar New Year, taking place this year on 5 February and marking the start of the Year of the Pig, is a huge deal for Chinese consumers. That…

Why Burberry’s Chinese New Year Campaign Doesn’t Quite Hit the Spot

Nearly.. but not quite. An in-depth look at why Burberry has turned off Chinese consumers with its latest brand campaign.

Alibaba and Double 11 in 2018: Beyond the Numbers

The Hot Pot strategy team breaks down the key trends stemming from Alibaba's Double 11 festival 2018.

Hot Pot Opens Shanghai Office

Hot Pot has officially landed in Shanghai with the opening of a new office in K11 Art Mall.

Hot Pot Presents at 2018 Google APAC Retail Summit, Shanghai

In September, Hot Pot were invited by Google to present at their 2018 APAC Retail Executive Summit in Shanghai.

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