Services
China Commercial
商业
Delivering on commercial KPIs
Expert solutions to hit revenue targets
Our expertise goes beyond campaign execution. We provide a clear financial and operational roadmap to maximise your impact in China, from TP selection and distributor introductions to operational partners and regulation compliance.
Performance reporting for China e-commerce and social media channels
Real-time trends inform data-driven decision making
We give brands access to the data that matters to ensure strategically sound decisions in a fast-paced market. We do this by:
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Reviewing current and historical sell-out data to map performance and opportunities
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Determining growth rates to assess brand performance
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Monitoring paid and organic competitor activities over the last 12 months
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Delivering defendable, predictable return on investment (ROI)
Launching Canada Goose in China
Canada Goose was seeing significant sales from Chinese consumers visiting their stores overseas but were unsure on the best way of entering the China market to realise the full opportunity.
The brand needed to make sure that its entry into the China market maintained the heat it had managed to build with Chinese consumers around the world.
市场洞察