We’ve helped a range of different brands launch successfully into China. With dedicated experts in travel, retail, sport, beauty and luxury goods, we’re ready to work with you, whatever your business.

Retail In China

The Chinese retail market is as dynamic as it gets. With the country still in the midst of a connectivity revolution, retailers have introduced some of the most sophisticated online-to-offline (O2O) initiatives you’ll find anywhere in the world. To succeed here you need a laser focus on the needs of Chinese consumers and the unique demands of a mobile-first digital culture.

We understand the special character of this retail environment, and have already been trusted by brands like Selfridges, Holt Renfrew, Canada Goose, Fortnum & Mason, Galeries Lafayette and Ted Baker to help them establish or expand their presence in China.

  • eCommerce setup and integration
  • China O2O expertise
  • Localised tactical campaigns
  • Retail CRM solutions

Sports and talent in China

The fan community in China is as passionate as it is large, with millions of supporters spread across the length and breadth of the country. There’s a huge opportunity for sports clubs to increase their profile and generate significant revenue, but doing this demands a strategy that understands the mindset of Chinese fans and how to win their engagement and loyalty.

Our experienced digital strategists have long-standing partnerships with leading sports platforms such as Tencent, Hupu, Dongqiudi and Sina, and have already helped global powerhouses like Real Madrid and UEFA Champions League extend their reach into China.

  • Brand management
  • Social media - content and management
  • Tactical online & offline campaigns

Beauty in China

An increasingly affluent middle class has made Beauty one of the fastest-growing sectors of the Chinese economy. With a consumer base whose hunger for top brands has already spawned a massive cross-border eCommerce market, there is a real opportunity for beauty businesses both large and niche to make a splash in the domestic market.

A shifting regulatory environment and a highly aspirational customer base mean that beauty brands looking to crack China can take nothing for granted as they localise their international messaging. Having launched successful campaigns for Estee Lauder, La Mer and Charlotte Tilbury, we’ve demonstrated a proven ability to tailor global campaigns to the needs of Chinese beauty consumers.

  • Cross-border eCommerce
  • Brand management
  • Localised campaign management