Recognising the huge potential of social commerce in China, luxury fashion business, Threads Styling, engaged Hot Pot to help them seize the opportunity of first-mover advantage. Plugging Hot Pot’s commerce experts directly into their organisation, the brand also benefited from immediate guidance as they set up their Chinese operations and established a presence on WeChat and other key platforms.

01. The Business Needs

Quickly establish a presence to capitalise on potential of social commerce in China.

02. Our Approach

Hot Pot experts integrated into brand’s own teams.

Provided detailed background on consumer culture and digital landscape.

Operational assistance with regulatory environment, company setup and intellectual property.

Innovation guidance on bringing the brand to life on WeChat and other key technology platforms.

"We needed a partner with holistic expertise in the China landscape: consumer, commerce and branding. Hot Pot filled that gap and have played a vital part in shaping our initial offering."

Sophie Hill, Founder and CEO, Threads Styling