Ted Baker established a retail presence in mainland China in 2011, but recently the brand has faced difficulty operating within its partner relationships, which has negatively affected profitability. With Hot Pot’s help, the brand realigned their commercial and digital strategies, reinvigorating both top and bottom-line performance.

01. The Business Needs

Address slow revenue growth and lack of alignment between physical and digital retail.

Streamline a complex and unwieldy set of legacy agency partnerships.

02. Our Approach

Performed thorough audit across Ted Baker’s consumer, brand, digital and eCommerce setup in China.

Created a three year strategy and roadmap for excellence in brand, digital and eCommerce.

Engaged as Ted Baker’s sole partner in executing its ongoing China strategy.

“Working collaboratively with the Hot Pot team as an extension of Ted Baker's own, we built out a defendable three year commercial roadmap, which gives an actionable route to significant commercial uplift in the territory. We are now working with Hot Pot on the execution of the China strategy. Their holistic approach means that from insights through to strategy and execution, all efforts are aligned.”

Craig Smith, Digital Commerce Director, Ted Baker