Delivering Chinese social media excellence from the brand's New York HQ

01. The Business Needs

La Mer was looking for a way to create greater cohesion between the brand’s global digital content and the local content delivered to a Chinese audience

Social campaigns and assets did not resonate fully with a local Chinese audience.

Likewise, assets and content produced directly in China did not bring necessary cohesion with global brand identity and campaigns

02. Our Approach

Working closely with both La Mer’s creative, digital and marketing teams in NYC, Hot Pot created a China-specific Social Playbook

Developed guidelines for all relevant China social channels

Delivered content and targeted influencer strategies

Facilitated two-way communication between global HQ and China team, resulting in greater cohesion and effectiveness of creative across regions