Delivering Chinese social media excellence from the brand's New York HQ
01. The Business Needs
La Mer was looking for a way to create greater cohesion between the brand’s global digital content and the local content delivered to a Chinese audience
Social campaigns and assets did not resonate fully with a local Chinese audience.
Likewise, assets and content produced directly in China did not bring necessary cohesion with global brand identity and campaigns
02. Our Approach
Working closely with both La Mer’s creative, digital and marketing teams in NYC, Hot Pot created a China-specific Social Playbook
Developed guidelines for all relevant China social channels
Delivered content and targeted influencer strategies
Facilitated two-way communication between global HQ and China team, resulting in greater cohesion and effectiveness of creative across regions