Hot Pot Blog — Hot Pot China

Strategy (3)

Adam Sandzer 29 October 2020

Much is written every year about the success of Alibaba’s flagship festival Singles’ Day...

Strategy View post - How to Screw Up Singles’ Day

Jonathan Smith 25 February 2020

When global brands plan and execute campaigns in the China market, there are two classic...

Jonathan Smith 21 January 2020

Chinese brands are growing in influence and global brands must take discerning Chinese...

Jonathan Smith 7 January 2020

While I have always been excited and energised by the day to day of running a business,...

Strategy News View post - Reflections on 2019 from Hot Pot CEO Jonathan Smith

Jonathan Smith 8 November 2019

This coming Monday is November 11th. For China this means only one thing – retail. 11.11...

Strategy Beauty Retail View post - 11.11 Singles Day predictions from hot Pot China

Jonathan Smith 6 November 2019

NARS Celebrates Its 25th Anniversary in Shanghai On 10th September 2019, the Shiseido...

Strategy Beauty Retail View post - NARS orgasm collection: Shanghai O2O case study

Jonathan Smith 18 October 2019

Little Red Book, one of China’s foremost UGC (user-generated content) platforms,...

Strategy Beauty Retail View post - What’s next for Little Red Book?

Jonathan Smith 5 February 2019

First published in Campaign here. Navigating the Lunar New Year Marketing Minefield ...

Strategy Retail View post - Navigating the Lunar New Year Marketing minefield

Jonathan Smith 28 January 2019

Article first published by Hot Pot in The Drum here. Burberry’s first-ever Chinese New...

Strategy Retail View post - Why Burberry’s Chinese New year campaign doesn’t hit the spot