Hot Pot Blog — Hot Pot China

Strategy

Adam Sandzer 14 April 2025

For global brands entering the Chinese market, working with a trade partner (TP) is often a...

Strategy Insights Ecommerce View post - 5 Ways Trade Partners (TPs) Can Boost or Ruin Your Brand in China

Lu Zhao 28 March 2025

Understanding your target audience is the foundation of any successful brand strategy—but in...

Strategy Sports & Outdoor Social Media Athleisure View post - Know Your Chinese Audience: How to Develop Target Consumer Profiles

Lu Zhao 28 February 2025

Successfully localising your visuals is essential when establishing your brand in...

Lu Zhao 19 September 2024

Chinese young consumers are increasingly seeking new ways to relax, such as foot...

Strategy Insights View post - Stress Relief Meets Hair Care: Why Head Spas Are the Latest Obsession in China

Lu Zhao 12 September 2024

Chinese social media platform Little Red Book (Xiaohongshu 小红书) recently released data...

Strategy Insights View post - Top 5 Search Trends First Half of 2024 on Chinese Social Media

Lu Zhao 29 July 2024

Chinese social media platform Little Red Book is arguably THE platform to be on if...

Lu Zhao 4 July 2024

From ambient projections to elaborate performances and live-action role-playing,...

Strategy Insights View post - Feast for the Senses: Leveraging Marketing in China With Immersive Experiences

Lu Zhao 1 July 2024

During our team’s recent retail immersion in Shanghai, we noticed that the Italian...

Strategy Fashion Insights View post - Why Quiet Luxury Continues to Thrive in China?

Lu Zhao 26 June 2024

The Chinese outdoor wear market is vast and fiercely competitive. Success requires...

Strategy Insights Sports & Outdoor View post - 5 Must-Know Chinese Outdoor Wear Brands