China Spotlight

The Hot Pot team share key consumer, branding and ecommerce updates from the world’s most dynamic economy

Social Media

Lu Zhao 28 March 2025

Know Your Chinese Audience: How to Develop Target Consumer Profiles

Understanding your target audience is the foundation of any successful brand strategy—but in...
Strategy Sports & Outdoor Social Media Athleisure View post - Know Your Chinese Audience: How to Develop Target Consumer Profiles
Douyin China e-commerce
Lu Zhao 20 December 2024

How Douyin Is Reshaping China's Ecommerce Scene and Premium Marketing

Douyin, China’s version of TikTok, has become an unignorable force in ecommerce, challenging...
Social Media Ecommerce View post - How Douyin Is Reshaping China's Ecommerce Scene and Premium Marketing