China Spotlight

The Hot Pot team share key consumer, branding and e-commerce updates from the world’s most dynamic economy

Insights

taobao double 11 shopping festival
Adam Sandzer 7 November 2024

What Brands Can Expect from China’s Double 11 Shopping Festival 2024

Double 11 always brings a sense of nostalgia for me personally. I recall vividly the...
Insights View post - What Brands Can Expect from China’s Double 11 Shopping Festival 2024
athleisure wear china
Lu Zhao 31 October 2024

From Sweatpants to Sweaters: Analysing China’s Athleisure Wear Boom

Boosted by health awareness, increased outdoor interest, and governmental support post-Covid,...
Fitness & Wellbeing Fashion Insights View post - From Sweatpants to Sweaters: Analysing China’s Athleisure Wear Boom
Lu Zhao 2 October 2024

Chasing the Northern Lights: Chinese Travellers Fuel Global Aurora Tourism

As winter approaches, aurora-seeking Chinese tourists are expected to flock to...
Insights View post - Chasing the Northern Lights: Chinese Travellers Fuel Global Aurora Tourism
Lu Zhao 19 September 2024

Stress Relief Meets Hair Care: Why Head Spas Are the Latest Obsession in China

Chinese young consumers are increasingly seeking new ways to relax, such as foot...
Strategy Insights View post - Stress Relief Meets Hair Care: Why Head Spas Are the Latest Obsession in China
Lu Zhao 12 September 2024

Top 5 Search Trends First Half of 2024 on Chinese Social Media

Chinese social media platform Little Red Book (Xiaohongshu 小红书) recently released data...
Strategy Insights View post - Top 5 Search Trends First Half of 2024 on Chinese Social Media
Lu Zhao 29 August 2024

Why China’s Birdwatching Trend Is an Unlikely Flagship for Female Empowerment

Birdwatching, historically rooted in 18th-century Britain, has evolved into a...
Insights Sports & Outdoor View post - Why China’s Birdwatching Trend Is an Unlikely Flagship for Female Empowerment
Lu Zhao 29 July 2024

The Single BIGGEST Mistake Brands Make on Chinese Social Media Platform Little Red Book (Xiaohongshu小红书)

Chinese social media platform Little Red Book is arguably THE platform to be on if...
Strategy Insights View post - The Single BIGGEST Mistake Brands Make on Chinese Social Media Platform Little Red Book (Xiaohongshu小红书)
Lu Zhao 4 July 2024

Feast for the Senses: Leveraging Marketing in China With Immersive Experiences

From ambient projections to elaborate performances and live-action role-playing,...
Strategy Insights View post - Feast for the Senses: Leveraging Marketing in China With Immersive Experiences
Lu Zhao 1 July 2024

Why Quiet Luxury Continues to Thrive in China?

During our team’s recent retail immersion in Shanghai, we noticed that the Italian...
Strategy Fashion Insights View post - Why Quiet Luxury Continues to Thrive in China?
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