CHINA INSIGHTS
The Hot Pot team share key consumer, branding and eCommerce updates from the world’s most dynamic economy.
Key Resources
We regularly publish in-depth whitepapers and insight papers covering different perspectives of the Chinese consumer. Our latest thought leadership releases can be downloaded below.
Top 5 Search Trends First Half of 2024 on Chinese Social Media
Hot Pot China unpacks five top search trends on the Chinese social media platform Little Red Book (Xiaohongshu 小红书) and explores how brands and executives can leverage them.
Understanding the Critical Task of Localising Visuals for China
Getting visual localisation right requires the right advice combined with expert local execution. Have you considered the themes that your brand may be unconsciously signalling to your Chinese target audience through your selection of colour?
Why China’s Birdwatching Trend Is an Unlikely Flagship for Female Empowerment
Birdwatching has surged in post-Covid China, attracting a younger, more diverse audience. It has also emerged as a powerful platform for women's empowerment and gender equality discussions.
The Single BIGGEST Mistake Brands Make on Chinese Social Media Platform Little Red Book (Xiaohongshu小红书)
On entering and growing in China, many brands approach launching Little Red Book as they would any other social platform, which often yield slow growth and minimal impact. Why is this?
Feast for the Senses: Leveraging Marketing in China With Immersive Experiences
Chinese consumers value offline experiences, especially for luxury goods. While not every brand has the budget for large-scale experiential activations, we strongly encourage all brands to incorporate eye-catching offline touchpoints when entering or growing in China.
Why Quiet Luxury Continues to Thrive in China?
With economic challenges and recent crackdowns on ostentatious displays of wealth, quiet luxury and the underlying factor of “buying quality” is likely to endure, and brands should adjust their strategies accordingly.
5 Must-Know Chinese Outdoor Wear Brands
Here are five Chinese outdoor wear brands making waves in China and beyond, along with valuable strategies for growing your business in China.