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China Spotlight

The Hot Pot team share key consumer, branding and e-commerce updates from the world’s most dynamic economy

E-commerce

Lu Zhao • 20 December 2024

How Douyin Is Reshaping China's E-Commerce Scene and Premium Marketing

Douyin, China’s version of TikTok, has become an unignorable force in e-commerce, challenging...

social media E-commerce View post - How Douyin Is Reshaping China's E-Commerce Scene and Premium Marketing

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