26 July 2021
Cancel culture is an internet phenomenon where people call for boycotts or the...
4 February 2021
As we enter the Lunar New Year period, I wanted to share reflections on the last 12...
29 October 2020
Much is written every year about the success of Alibaba’s flagship festival Singles’ Day...
5 October 2020
Each year, international brands are placing more emphasis on building value in China....
18 August 2020
Double 11 (Singles’ Day) is quickly approaching and brands are already developing their...
13 May 2020
China’s health & fitness industry has boomed in the last decade, growing at an average...
30 April 2020
While the Chinese consumer is relatively confident and ready to spend, how will weeks of...
26 February 2020
Resilience. Adaptability. Solidarity. After nearly 20 years of working in or with the...
25 February 2020
When global brands plan and execute campaigns in the China market, there are two classic...