China Spotlight

The Hot Pot team share key consumer, branding and e-commerce updates from the world’s most dynamic economy

Adam Sandzer 29 October 2020
Much is written every year about the success of Alibaba’s flagship festival Singles’ Day...
Strategy View post - How to Screw Up Singles’ Day
Paul Hickey 5 October 2020
Each year, international brands are placing more emphasis on building value in China....
Retail View post - Lucky in Love? 2020 Qixi Brand Campaign Review
Adam Sandzer 18 August 2020
Double 11 (Singles’ Day) is quickly approaching and brands are already developing their...
Retail View post - The Ultimate Guide to Selecting a Tmall Partner
Jonathan Smith 13 May 2020
China’s health & fitness industry has boomed in the last decade, growing at an average...
Fitness & Wellbeing Sports Retail View post - Hot Pot’s Guide to ShiHuo 识货 - China’s app for sport enthusiasts
Jonathan Smith 30 April 2020
While the Chinese consumer is relatively confident and ready to spend, how will weeks of...
Retail View post - 4 Trends Shaping China’s Luxury Market Amid Covid-19
Jonathan Smith 26 February 2020
Resilience. Adaptability. Solidarity. After nearly 20 years of working in or with the...
News View post - A note on the coronavirus
Jonathan Smith 25 February 2020
When global brands plan and execute campaigns in the China market, there are two classic...
Strategy View post - The biggest mistake global brands make when building campaigns for China
Jonathan Smith 12 February 2020
Hot Pot’s CEO and Founder, Jonathan Smith, recently spoke at the event Building Brand...
Retail View post - The role of offline in China’s digital-first market
Jonathan Smith 21 January 2020
Chinese brands are growing in influence and global brands must take discerning Chinese...
Strategy View post - 2020 predictions: Brands must try harder to win over Chinese consumers