China Spotlight

The Hot Pot team share key consumer, branding and e-commerce updates from the world’s most dynamic economy

Featured blog post

athleisure wear china
Lu Zhao 31 October 2024

From Sweatpants to Sweaters: Analysing China’s Athleisure Wear Boom

Boosted by health awareness, increased outdoor interest, and governmental support post-Covid, China’s fitness and wellness market has thrived in recent years. The sportswear market in China — particularly athleisure,...
Fitness & Wellbeing Fashion Insights View post - From Sweatpants to Sweaters: Analysing China’s Athleisure Wear Boom

All blog posts

Lu Zhao 10 January 2025

From Comfort to Style: How Sweatpants Dominate China’s Athleisure Trends

According to Hot Pot China’s e-commerce Data Tracker, sweatpants (25%) represented the largest...
Fitness & Wellbeing Fashion View post - From Comfort to Style: How Sweatpants Dominate China’s Athleisure Trends
Douyin China e-commerce
Lu Zhao 20 December 2024

How Douyin Is Reshaping China's E-Commerce Scene and Premium Marketing

Douyin, China’s version of TikTok, has become an unignorable force in e-commerce, challenging...
social media E-commerce View post - How Douyin Is Reshaping China's E-Commerce Scene and Premium Marketing
Lu Zhao 5 December 2024

Top Performing Athleisure Brands on China’s E-commerce Platforms

In the first half of 2024, China’s athleisure market continued its upward trajectory across...
Fitness & Wellbeing Fashion View post - Top Performing Athleisure Brands on China’s E-commerce Platforms
Lu Zhao 26 November 2024

Is China Ready for the No-Bra Movement?

Recently, Chinese social media platforms like Weibo have seen a surge in discussions around...
Fashion View post - Is China Ready for the No-Bra Movement?
athleisure wear china
Lu Zhao 31 October 2024

From Sweatpants to Sweaters: Analysing China’s Athleisure Wear Boom

Boosted by health awareness, increased outdoor interest, and governmental support post-Covid,...
Fitness & Wellbeing Fashion Insights View post - From Sweatpants to Sweaters: Analysing China’s Athleisure Wear Boom
Lu Zhao 2 October 2024

Chasing the Northern Lights: Chinese Travellers Fuel Global Aurora Tourism

As winter approaches, aurora-seeking Chinese tourists are expected to flock to...
Insights View post - Chasing the Northern Lights: Chinese Travellers Fuel Global Aurora Tourism
Lu Zhao 19 September 2024

Stress Relief Meets Hair Care: Why Head Spas Are the Latest Obsession in China

Chinese young consumers are increasingly seeking new ways to relax, such as foot...
Strategy Insights View post - Stress Relief Meets Hair Care: Why Head Spas Are the Latest Obsession in China
Lu Zhao 12 September 2024

Top 5 Search Trends First Half of 2024 on Chinese Social Media

Chinese social media platform Little Red Book (Xiaohongshu 小红书) recently released data...
Strategy Insights View post - Top 5 Search Trends First Half of 2024 on Chinese Social Media
Lu Zhao 5 September 2024

Understanding the Critical Task of Localising Visuals for China

Successfully localising your visuals is essential when establishing your brand in...
Strategy View post - Understanding the Critical Task of Localising Visuals for China
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