China Spotlight

The Hot Pot team share key consumer, branding and ecommerce updates from the world’s most dynamic economy

Featured blog post

Lu Zhao 18 February 2025

3 Key Takeaways of the Athleisure Boom in China in 2024

In 2024, net sales of athleisure wear across China’s three major ecommerce platforms—Tmall, JD.com and Douyin—grew by 8% year-over-year, reaching approximately $5.2 billion. The demand for outdoor activities, sports and...
Fitness & Wellbeing Fashion Sports & Outdoor Athleisure View post - 3 Key Takeaways of the Athleisure Boom in China in 2024

All blog posts

Lu Zhao 18 February 2025

3 Key Takeaways of the Athleisure Boom in China in 2024

In 2024, net sales of athleisure wear across China’s three major ecommerce platforms—Tmall,...
Fitness & Wellbeing Fashion Sports & Outdoor Athleisure View post - 3 Key Takeaways of the Athleisure Boom in China in 2024
Lu Zhao 10 January 2025

From Comfort to Style: How Sweatpants Dominate China’s Athleisure Trends

According to Hot Pot China’s Ecommerce Data Tracker, sweatpants (25%) represented the largest...
Fitness & Wellbeing Fashion Athleisure View post - From Comfort to Style: How Sweatpants Dominate China’s Athleisure Trends
Douyin China e-commerce
Lu Zhao 20 December 2024

How Douyin Is Reshaping China's Ecommerce Scene and Premium Marketing

Douyin, China’s version of TikTok, has become an unignorable force in ecommerce, challenging...
Social Media Ecommerce View post - How Douyin Is Reshaping China's Ecommerce Scene and Premium Marketing
Lu Zhao 5 December 2024

Top Performing Athleisure Brands on China’s Ecommerce Platforms

In the first half of 2024, China’s athleisure market continued its upward trajectory across...
Fitness & Wellbeing Fashion Athleisure View post - Top Performing Athleisure Brands on China’s Ecommerce Platforms
Lu Zhao 26 November 2024

Is China Ready for the No-Bra Movement?

Recently, Chinese social media platforms like Weibo have seen a surge in discussions around...
Fashion View post - Is China Ready for the No-Bra Movement?
athleisure wear china
Lu Zhao 31 October 2024

From Sweatpants to Sweaters: Analysing China’s Athleisure Wear Boom

Boosted by health awareness, increased outdoor interest, and governmental support post-Covid,...
Fitness & Wellbeing Fashion Insights Athleisure View post - From Sweatpants to Sweaters: Analysing China’s Athleisure Wear Boom
Lu Zhao 2 October 2024

Chasing the Northern Lights: Chinese Travellers Fuel Global Aurora Tourism

As winter approaches, aurora-seeking Chinese tourists are expected to flock to...
Insights View post - Chasing the Northern Lights: Chinese Travellers Fuel Global Aurora Tourism
Lu Zhao 19 September 2024

Stress Relief Meets Hair Care: Why Head Spas Are the Latest Obsession in China

Chinese young consumers are increasingly seeking new ways to relax, such as foot...
Strategy Insights View post - Stress Relief Meets Hair Care: Why Head Spas Are the Latest Obsession in China
Lu Zhao 12 September 2024

Top 5 Search Trends First Half of 2024 on Chinese Social Media

Chinese social media platform Little Red Book (Xiaohongshu 小红书) recently released data...
Strategy Insights View post - Top 5 Search Trends First Half of 2024 on Chinese Social Media
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