Hot Pot Blog — Hot Pot China

Featured blog post

Lu Zhao 28 March 2025

Know Your Chinese Audience: How to Develop Target Consumer Profiles

Understanding your target audience is the foundation of any successful brand strategy—but in China, it’s a whole different game. The country’s consumer landscape is fast-moving, highly digital and incredibly diverse,...

Strategy Sports & Outdoor Social Media Athleisure View post - Know Your Chinese Audience: How to Develop Target Consumer Profiles

All blog posts

Lu Zhao 28 March 2025

Know Your Chinese Audience: How to Develop Target Consumer Profiles

Understanding your target audience is the foundation of any successful brand strategy—but in...

Strategy Sports & Outdoor Social Media Athleisure View post - Know Your Chinese Audience: How to Develop Target Consumer Profiles

Lu Zhao 28 February 2025

Understanding the Critical Task of Localising Visuals for China

Successfully localising your visuals is essential when establishing your brand in...

Strategy View post - Understanding the Critical Task of Localising Visuals for China

Lu Zhao 18 February 2025

3 Key Takeaways of the Athleisure Boom in China in 2024

In 2024, net sales of athleisure wear across China’s three major ecommerce platforms—Tmall,...

Fitness & Wellbeing Fashion Sports & Outdoor Athleisure View post - 3 Key Takeaways of the Athleisure Boom in China in 2024

Lu Zhao 10 January 2025

From Comfort to Style: How Sweatpants Dominate China’s Athleisure Trends

According to Hot Pot China’s Ecommerce Data Tracker, sweatpants (25%) represented the largest...

Fitness & Wellbeing Fashion Athleisure View post - From Comfort to Style: How Sweatpants Dominate China’s Athleisure Trends

Lu Zhao 20 December 2024

How Douyin Is Reshaping China's Ecommerce Scene and Premium Marketing

Douyin, China’s version of TikTok, has become an unignorable force in ecommerce, challenging...

Social Media Ecommerce View post - How Douyin Is Reshaping China's Ecommerce Scene and Premium Marketing

Lu Zhao 5 December 2024

Top Performing Athleisure Brands on China’s Ecommerce Platforms

In the first half of 2024, China’s athleisure market continued its upward trajectory across...

Fitness & Wellbeing Fashion Athleisure View post - Top Performing Athleisure Brands on China’s Ecommerce Platforms

Lu Zhao 26 November 2024

Is China Ready for the No-Bra Movement?

Recently, Chinese social media platforms like Weibo have seen a surge in discussions around...

Fashion View post - Is China Ready for the No-Bra Movement?

Lu Zhao 31 October 2024

From Sweatpants to Sweaters: Analysing China’s Athleisure Wear Boom

Boosted by health awareness, increased outdoor interest, and governmental support post-Covid,...

Fitness & Wellbeing Fashion Insights Athleisure View post - From Sweatpants to Sweaters: Analysing China’s Athleisure Wear Boom

Lu Zhao 2 October 2024

Chasing the Northern Lights: Chinese Travellers Fuel Global Aurora Tourism

As winter approaches, aurora-seeking Chinese tourists are expected to flock to...

Insights View post - Chasing the Northern Lights: Chinese Travellers Fuel Global Aurora Tourism

China Spotlight

Featured blog post

All blog posts