Featured blog post
16 May 2025
China is hard. That’s the truth too many brands learn too late. It’s not just another big market with localised execution. It operates on a different rhythm, shaped by unique policy levers, platform dynamics, regional...
All blog posts
1 July 2025
China's sports footwear market is a thriving $9.7 billion category that grew 16% in 2024...
20 June 2025
Planning your China ecommerce calendar? You’ll want to keep this guide close. In a market that...
16 May 2025
China is hard. That’s the truth too many brands learn too late. It’s not just another big...
22 April 2025
The global fitness and athleisure market is dynamic, but one region stands out as a beacon of...
14 April 2025
For global brands entering the Chinese market, working with a trade partner (TP) is often a...
28 March 2025
Understanding your target audience is the foundation of any successful brand strategy—but in...
14 March 2025
Athleisure continues to thrive in China, blending fashion, function and everyday comfort. In...
28 February 2025
Successfully localising your visuals is essential when establishing your brand in...
18 February 2025
In 2024, net sales of athleisure wear across China’s three major ecommerce platforms—Tmall,...