Canada Goose were already seeing significant sales from Chinese consumers visiting their stores overseas. Hot Pot helped them bring that momentum to mainland China, providing a full range of strategy, research and planning services in the run up to the launch of retail locations in Beijing and Hong Kong, as well as their eCommerce launch on Tmall.

01. The Business Needs

Turn sales of Canada Goose among Chinese travellers into a strong and durable entry into the mainland market.

02. Our Approach

Provided insight into perception of Canada Goose, helping the brand avoid short-term hype by focusing on values of quality, functionality and warmth.

Mined social media for awareness and sentiment to measure shifting consumer perception.

Facilitated stakeholder workshops in Toronto, Switzerland and Shanghai.

Defined strategy and roadmap for brand, digital and eCommerce in Hong Kong and mainland China.

Identified key digital platforms and cultivated relevant brand ambassadors to ensure strong, persuasive reach.

Planned launch concept for two physical retail stores.